{"id":8815,"date":"2016-12-29T10:47:54","date_gmt":"2016-12-29T09:47:54","guid":{"rendered":"http:\/\/gastoniglesias.com\/?p=686"},"modified":"2016-12-29T10:47:54","modified_gmt":"2016-12-29T09:47:54","slug":"marketing-communication-advisory","status":"publish","type":"post","link":"https:\/\/gastoniglesias.com\/en\/marketing-communication-advisory\/","title":{"rendered":"Marketing and Communication Advisory."},"content":{"rendered":"<p><strong>Marketing Plan &#8211; Campaigns &#8211; Sponsorship &#8211; Apps &#8211; Streaming &#8211; Radio and TV .<\/strong><\/p>\n<ul>\n<li><strong>Marketing Plan.\u00a0<\/strong><\/li>\n<\/ul>\n<p>The marketing plan is a document in text or graphic format where information is collected : results of the samples obtained in market studies carried out by the company, the marketing objectives to be achieved, the strategies to be implemented and the planning to be followed.<\/p>\n<ul>\n<li>Analysis moment.<\/li>\n<li>Objectives to achieve.<\/li>\n<li>Strategy.<\/li>\n<li>Action plan<\/li>\n<li>Budget<\/li>\n<li>ROI<\/li>\n<\/ul>\n<p><a href=\"http:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/digital-powerpoint-template-digital-marketing-powerpoint-template-slidehack-graphicriver-free.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1156 alignnone\" src=\"http:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/digital-powerpoint-template-digital-marketing-powerpoint-template-slidehack-graphicriver-free-300x169.jpg\" alt=\"Digital Powerpoint Template Digital Marketing Powerpoint Template Slidehack Graphicriver Free 300x169\" width=\"400\" height=\"225\" title=\"Marketing and Communication Advisory.\" srcset=\"https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/digital-powerpoint-template-digital-marketing-powerpoint-template-slidehack-graphicriver-free-300x169.jpg 300w, https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/digital-powerpoint-template-digital-marketing-powerpoint-template-slidehack-graphicriver-free-600x338.jpg 600w, https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/digital-powerpoint-template-digital-marketing-powerpoint-template-slidehack-graphicriver-free-768x432.jpg 768w, https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/digital-powerpoint-template-digital-marketing-powerpoint-template-slidehack-graphicriver-free.jpg 800w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p><strong>Communication campaigns. <\/strong><\/p>\n<p>The main objective of the campaigns continues to be to demonstrate the impact on the business of the activities they carry out. For this we work on:<\/p>\n<ul>\n<li>Objective and goals of the <strong>Communication<\/strong>.<\/li>\n<li>Key messages that are effectively easy to understand.<\/li>\n<li>Identify communication channels, techniques and effective tools: Differentiate channels: individual contact, the community (existing social networks and media channels).<\/li>\n<li>Techniques and tools, available communication resources by cost and funds.<\/li>\n<li>Set and control the deadlines of the action plans.<\/li>\n<li>Draft of <strong>Communication strategy document.<\/strong><\/li>\n<\/ul>\n<p><a href=\"http:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/Campa\u00f1a-gi.jpg\"><img decoding=\"async\" class=\"wp-image-1155 alignnone\" src=\"http:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/Campa\u00f1a-gi-300x149.jpg\" alt=\"Campa\u00f1a Gi 300x149\" width=\"400\" height=\"199\" title=\"Marketing and Communication Advisory.\" srcset=\"https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/Campa\u00f1a-gi-300x149.jpg 300w, https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/Campa\u00f1a-gi-800x398.jpg 800w, https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/Campa\u00f1a-gi-768x382.jpg 768w, https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/Campa\u00f1a-gi-1024x510.jpg 1024w, https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/Campa\u00f1a-gi-370x184.jpg 370w, https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/Campa\u00f1a-gi.jpg 1199w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<ul>\n<li><strong>Sponsorship\u00a0<\/strong><\/li>\n<\/ul>\n<p>The sixth point is the ideal guideline to think about sponsorship. Reach the goals of Sponsorship more profitable for both parties.<\/p>\n<ol>\n<li>What makes your product \/ event unique?<\/li>\n<li>You have to be authentic. Search for the identity that makes you unique.<\/li>\n<li>Search \/ Create \/ Develop activations of low cost sponsorship or online Co Marketing.<\/li>\n<li>Exclusiveness.<\/li>\n<li>Follow up after the event.<\/li>\n<li>Think on partners, not sponsors .<\/li>\n<\/ol>\n<p><a href=\"http:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/08492JFWWPQC4VX.jpg\"><img decoding=\"async\" class=\"wp-image-1154 alignnone\" src=\"http:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/08492JFWWPQC4VX-300x195.jpg\" alt=\"08492JFWWPQC4VX 300x195\" width=\"400\" height=\"261\" title=\"Marketing and Communication Advisory.\" srcset=\"https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/08492JFWWPQC4VX-300x195.jpg 300w, https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/08492JFWWPQC4VX.jpg 545w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<ul>\n<li><strong>APPS. Applications<\/strong><\/li>\n<\/ul>\n<p>The apps are a living tool to publicize events and products that also allow loyalty. They are no longer a big investment, considering the short-term results. The steps we propose:<\/p>\n<ol>\n<li>A mobile template is selected, today there are thousands available.<\/li>\n<li>The Application is edited. Logo, design graphics, video, audio, images.<\/li>\n<li>Publication is requested for iPhone and Android.<\/li>\n<li>It starts to work.<\/li>\n<\/ol>\n<p><a href=\"http:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/462893-50-best-free-iphone-apps.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1153 alignnone\" src=\"http:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/462893-50-best-free-iphone-apps-300x169.png\" alt=\"462893 50 Best Free Iphone Apps 300x169\" width=\"400\" height=\"225\" title=\"Marketing and Communication Advisory.\" srcset=\"https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/462893-50-best-free-iphone-apps-300x169.png 300w, https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/462893-50-best-free-iphone-apps-800x450.png 800w, https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/462893-50-best-free-iphone-apps-768x432.png 768w, https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/462893-50-best-free-iphone-apps.png 810w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<ul>\n<li><strong>Sports Streaming All the sports.<\/strong><\/li>\n<\/ul>\n<p>Also called transmission, streaming, continuous reading, continuous broadcast or continuous download, is the digital distribution of multimedia content through the Internet, so that the user uses the product at the same time it is downloaded. Broadcasting sporting events on video and can be followed by online public, which significantly increases business opportunities and sponsorship. This service can be provided with basic transmission characteristics such as the following:<\/p>\n<p>DIGITAL MOBILE UNIT<br \/>\n\u2022 4 LDK 100\/300 Cameras with CCU and 4.5 \u00abviewfinder, Intercom and Tally, tripods with zoom and focus controls.<br \/>\n\u2022 Chain of 1 reserve camera, with CCU.<br \/>\n\u2022 Bridge monitoring system with presence screens of each camera,? DDR, graphic, preview and program.<br \/>\n\u2022 Tricaster mixer 4 channels.<br \/>\n\u2022 Digital titrator with graphics and personalized animations.<br \/>\n\u2022 Inclusion of ads in graphics.<br \/>\n\u2022 20X Telephoto Optics with duplicator.<br \/>\n\u2022 Three 14X Optics with duplicator.<br \/>\n\u2022 Digital hard disk recording system SSD.<br \/>\n\u2022 Four channel play repetition system.<br \/>\n\u2022 Graphic insertion system, equipment shields and scores.<br \/>\n\u2022 Four Microphones of canyon environment with zepellin and anti wind.<br \/>\n\u2022 Two commentary microphones (type headset).<br \/>\n\u2022 Digital audio table 24 channels with auxiliary buses and subgroups.<br \/>\n\u2022 Program monitor in commentator post<br \/>\n\u2022 Tent or umbrella in commentator post<br \/>\n\u2022 Four certified 2&#215;1 platforms with adjustable legs to position the cameras.<br \/>\n\u2022 Two-channel HD IP Encoder for links via fiber.<br \/>\n\u2022 Two-channel HD IP receiver in the studios.<br \/>\n\u2022 Safety generator set<\/p>\n<p><a href=\"http:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/football_stadium.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1152 alignnone\" src=\"http:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/football_stadium-300x224.jpg\" alt=\"Football Stadium 300x224\" width=\"400\" height=\"299\" title=\"Marketing and Communication Advisory.\" srcset=\"https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/football_stadium-300x224.jpg 300w, https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/football_stadium-800x597.jpg 800w, https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/football_stadium-768x573.jpg 768w, https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/football_stadium-1024x765.jpg 1024w, https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/football_stadium-530x398.jpg 530w, https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/football_stadium-240x180.jpg 240w, https:\/\/gastoniglesias.com\/wp-content\/uploads\/2016\/09\/football_stadium.jpg 1200w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<ul>\n<li><strong>Radio and TV<\/strong><\/li>\n<\/ul>\n<p>With our experience, we can obtain excellent Radio and Television Advertising plans as well as excellent prices for production in Agencies of collected trajectory.<\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing Plan &#8211; Campaigns &#8211; Sponsorship &#8211; Apps &#8211; Streaming &#8211; Radio and TV . Marketing Plan.\u00a0 The marketing plan is a document in text or graphic format where information is collected : results of the samples obtained in market studies carried out by the company, the marketing objectives to be achieved, the strategies to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Plan &#8211; Campaigns &#8211; Sponsorship &#8211; Apps &#8211; Streaming &#8211; Radio and TV . Marketing Plan.\u00a0 The marketing plan is a document in text or graphic format where information is collected : results of the samples obtained in market studies carried out by the company, the marketing objectives to be achieved, the strategies to&hellip;","_links":{"self":[{"href":"https:\/\/gastoniglesias.com\/en\/wp-json\/wp\/v2\/posts\/8815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gastoniglesias.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gastoniglesias.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gastoniglesias.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gastoniglesias.com\/en\/wp-json\/wp\/v2\/comments?post=8815"}],"version-history":[{"count":0,"href":"https:\/\/gastoniglesias.com\/en\/wp-json\/wp\/v2\/posts\/8815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gastoniglesias.com\/en\/wp-json\/wp\/v2\/media\/1059"}],"wp:attachment":[{"href":"https:\/\/gastoniglesias.com\/en\/wp-json\/wp\/v2\/media?parent=8815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gastoniglesias.com\/en\/wp-json\/wp\/v2\/categories?post=8815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gastoniglesias.com\/en\/wp-json\/wp\/v2\/tags?post=8815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}