Santiago Alfonso: Director de Marketing de Cosentino Group <\/p>\n\n\n\n
Adriana Hoyos: Senior Fellow de la Universidad de Harvard.<\/p>\n\n\n\n
El pasado 4 de febrero estuvimos disfrutando junto a otras 150 personas de las ponencias de Adriana Hoyos, Senior Fellow de Harvard University y Santiago Alfonso, Director de Marketing en COSENTINO en un Desayuno con el Club de Marketing en uno de los salones del Hotel Barcel\u00f3 M\u00e1laga<\/p>\n\n\n\n
Sergio Goncharoff de OjosRojos Marketing ha hecho este v\u00eddeo estupendo.<\/p>\n\n\n\n
LOS PONENTES : Adriana Hoyos<\/p>\n\n\n\n
Adriana Hoyos es Senior Fellow<\/strong> y Consultora en temas de estrategia en la Universidad de Harvard y Profesora asociada en el Instituto de Empresa. Su trabajo se desarrolla en torno a la econom\u00eda digital, la gobernanza, el desarrollo internacional, la innovaci\u00f3n tecnol\u00f3gica, el acceso a mercados, la pol\u00edtica p\u00fablica, la estrategia, las alianzas p\u00fablico-privadas, la responsabilidad social y el futuro de la sociedad.<\/p>\n\n\n\n Antes de unirse a Harvard, se desempe\u00f1\u00f3 como Consejera Delegada del Women\u2019s World Banking Co. y trabaj\u00f3 en el Gobierno Colombiano como Consejera del Presidente, Agregada Econ\u00f3mica en la Embajada de Colombia en Espa\u00f1a y Directora del Plan Colombia para Europa.<\/p>\n\n\n\n Su experiencia en pol\u00edtica incluye haber sido Asesora en varias campa\u00f1as presidenciales, tres en los Estados Unidos y otras en Colombia y Espa\u00f1a. Su trabajo de investigaci\u00f3n y consultor\u00eda incluye la creaci\u00f3n de una serie de documentos que sirven como modelos y soluciones replicables a escala global.<\/p>\n\n\n\n Adriana ha pertenecido a diferentes Consejos de Administraci\u00f3n, Consejos Asesores y Paneles de Expertos, entre los que actualmente es parte: MIT Digital Initiative, The Millennium Project, Katerva, Blacksmith, SciTheWorld, Fundaci\u00f3n ANAR y Andaluc\u00eda Management. Ha sido ponente en varias conferencias internacionales, entre esas: WEF, CGI y ONU.<\/p>\n\n\n\n g: WEF -Davos, CGI, Socap, Women\u2019s World Banking, UN and diverse global government agencies and top Universities.<\/p>\n\n\n\n Santiago Alfonso \u2013 Marketing Director at Cosentino Group<\/strong><\/p>\n\n\n\n Licenciado en Derecho y M\u00e1ster en Alta Direcci\u00f3n de Empresas por el Instituto San Telmo, Santiago Alfonso entr\u00f3 en Cosentino en 1990 y dise\u00f1\u00f3 la estrategia de lanzamiento de la marca Silestone\u00ae by Cosentino. Entre las responsabilidades previas desempe\u00f1adas dentro de la compa\u00f1\u00eda figuran tambi\u00e9n la Direcci\u00f3n Comercial y la Direcci\u00f3n de Exportaciones. Reconocido conferenciante de temas relacionados con el marketing y la internacionalizaci\u00f3n de empresas en varias universidades espa\u00f1olas, Santiago Alfonso ha participado en numerosos congresos y eventos, y representa a Grupo Cosentino en el Foro de Marcas Renombradas Espa\u00f1olas (FMRE), de cuya Junta Directiva es vocal. Adem\u00e1s, recientemente ha sido nombrado Vicepresidente de la Asociaci\u00f3n de Mobiliario de Cocina (AMC), y ha liderado la creaci\u00f3n del Club de Marketing de Almer\u00eda, entidad de la que es Presidente.<\/p>","protected":false},"excerpt":{"rendered":" El pasado 4 de febrero de 2020 tuve la suerte de moderar un interesante panel de profesionales del Marketing. Estuvimos disfrutando junto a otras 150 personas de las ponencias de Adriana Hoyos, Senior Fellow de Harvard University y Santiago Alfonso, Director de Marketing en COSENTINO en un Desayuno con el Club de Marketing en uno de los salones del Hotel Barcel\u00f3 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