El patrocinio es un acuerdo entre una marca y una persona o entidad para promover a la empresa que va a ser patrocinadora, el cual implica un acuerdo econ\u00f3mico-financiero entre las partes involucradas.<\/p>\n
Es decir: la empresa que quiere promover es la patrocinadora (quien paga y entrega los productos a promocionar), y a trav\u00e9s de quien lo efect\u00faa es el patrocinado (quien recibe la paga y promueve el producto o servicio).<\/p>\n
\u00bfPor qu\u00e9 es un tipo de publicidad? Porque es una manera de incentivar y promover una marca con el fin de aumentar el consumo.<\/p>\n
Ahora bien, \u00bfqu\u00e9 caracteriza al patrocinio?<\/p>\n
Est\u00e1 relacionado a una actividad: como deporte, arte, m\u00fasica; que representa cualidades de la marca patrocinadora.<\/p>\n
Involucra a un personaje y\/o famoso: los acuerdos se realizan con personajes conocidos, que caractericen el valor que la marca quiere transmitir (por ejemplo: Messi vistiendo productos de Adidas).<\/p>\n
Actividades fuera de la empresa: eventos como un partido de polo, de un artista admirado, la celebraci\u00f3n de un acontecimiento relevante; son las actividades en las que se realiza el patrocinio y que no necesariamente ocurren dentro del \u00e1mbito al que pertenece o caracteriza a la empresa que patrocina.<\/p>\n
\u00abTodo se reduce a la f\u00f3rmula = Aporte – Inversi\u00f3n = Beneficio (Win Win Relationship)\u00bb<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"
Conseguir apoyo no significa pedir ayuda, sino compartir logros. 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