{"id":8833,"date":"2020-03-24T18:05:35","date_gmt":"2020-03-24T17:05:35","guid":{"rendered":"https:\/\/www.gastoniglesias.com\/?page_id=4974"},"modified":"2023-12-28T13:13:03","modified_gmt":"2023-12-28T12:13:03","slug":"desayunos-con-club-de-marketing","status":"publish","type":"page","link":"https:\/\/gastoniglesias.com\/en\/desayunos-con-club-de-marketing\/","title":{"rendered":"Desayunos con Club de Marketing"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El pasado 4 de febrero estuvimos disfrutando junto a otras 150 personas de las ponencias de Adriana Hoyos, Senior Fellow de Harvard University y Santiago Alfonso, Director de Marketing en COSENTINO en un Desayuno con el Club de Marketing en uno de los salones del Hotel Barcel\u00f3 M\u00e1laga<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ojosrojos.es\/\">Sergio Goncharoff de OjosRojos Marketing<\/a> ha hecho este v\u00eddeo estupendo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LOS PONENTES : <a href=\"https:\/\/www.linkedin.com\/in\/adrianahoyos1\/\">Adriana Hoyos<\/a> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adriana Hoyos is a Senior Fellow at Harvard University and a Strategy Consultant. Her work interests relate to digital economics, crowd economy, technology and economic growth, the future of society, PPPs, governance, international development, financial innovation, market access, public policy and education.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her research and consulting work focus on the intersection between economy and technology, both in the private sector and in public policy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prior to joining Harvard, she served as CEO of Women&#8217;s World Banking (Co.), and worked for several years in the Colombian government, promoting financial and economic development, as Senior Adviser to the Presidency of Colombia, and as Economic Attach\u00e9 at the Colombian Embassy in Spain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her experience in politics includes working in various Presidential Campaigns, serving as Foreign Policy Advisor at Mitt Romney\u2019s; Senior Advisor to Marco Rubio\u2019s; Policy Director for Alvaro Uribe\u2019s and Advisor at Andres Pastrana\u2019s Campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She has been actively involved in the debates and procedures regarding investment, digital and entrepreneurship regulations, such as the \u00abJOBS Act\u00bb in the US Congress (2012) and the \u00abEntrepreneurship Law\u00bb in the Spanish Parliament (2015).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her research work includes writing a series of case studies, papers and consulting documents on entrepreneurial and political strategy, as replicable models at a global scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She holds a B.S. in Economics and a B.A. in Business Administration from University of los Andes; a Postgraduate Degree in Auditing from ICADE; and Postgraduate Studies in Buddhism from Stanford University.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adriana has taught at Universities such as Harvard, IESE, and University of los Andes. She has also served in different boards of directors, advisory boards and expert panels, including MIT Technology Review Global Panel, Ashoka, Mentor Foundation, Katerva, Technoserve and Women\u2019s World Banking. Adriana is also an Aspen Institute Alumni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She has been a speaker at various conferences, including: WEF -Davos, CGI, Socap, Women\u2019s World Banking, UN and diverse global government agencies and top Universities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/santiago-alfonso-a149a1b\/\">Santiago Alfonso &#8211;  Marketing Director at Cosentino Group<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Licenciado en Derecho y M\u00e1ster en Alta Direcci\u00f3n de Empresas por el Instituto San Telmo, Santiago Alfonso entr\u00f3 en Cosentino en 1990 y dise\u00f1\u00f3 la estrategia de lanzamiento de la marca Silestone\u00ae by Cosentino. Entre las responsabilidades previas desempe\u00f1adas dentro de la compa\u00f1\u00eda figuran tambi\u00e9n la Direcci\u00f3n Comercial y la Direcci\u00f3n de Exportaciones. Reconocido conferenciante de temas relacionados con el marketing y la internacionalizaci\u00f3n de empresas en varias universidades espa\u00f1olas, Santiago Alfonso ha participado en numerosos congresos y eventos, y representa a Grupo Cosentino en el Foro de Marcas Renombradas Espa\u00f1olas (FMRE), de cuya Junta Directiva es vocal. Adem\u00e1s, recientemente ha sido nombrado Vicepresidente de la Asociaci\u00f3n de Mobiliario de Cocina (AMC), y ha liderado la creaci\u00f3n del Club de Marketing de Almer\u00eda, entidad de la que es Presidente.<\/p>","protected":false},"excerpt":{"rendered":"<p>El pasado 4 de febrero estuvimos disfrutando junto a otras 150 personas de las ponencias de Adriana Hoyos, Senior Fellow de Harvard University y Santiago Alfonso, Director de Marketing en COSENTINO en un Desayuno con el Club de Marketing en uno de los salones del Hotel Barcel\u00f3 M\u00e1laga Sergio Goncharoff de OjosRojos Marketing ha hecho 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